Key Points
- Marketing Charts released 6 Stats on Consumer Attitudes to the Metaverse
- The share of adults familiar with the metaverse is about on par with those who are familiar with non-fungible tokens.
- Fewer Americans can actually define the meaning of Metaverse.
- 15% of Consumers Have Bought a Virtual Good or NFT
Nielsen found that one-quarter of consumers were planning to buy an NFT in the next 6 months.
Read the Article 6 Stats on Consumer Attitudes to the Metaverse