Key Points

  • Marketing Charts released 6 Stats on Consumer Attitudes to the Metaverse
  • The share of adults familiar with the metaverse is about on par with those who are familiar with non-fungible tokens.
  • Fewer Americans can actually define the meaning of Metaverse.
  • 15% of Consumers Have Bought a Virtual Good or NFT

 Nielsen found that one-quarter of consumers were planning to buy an NFT in the next 6 months.

Read the Article 6 Stats on Consumer Attitudes to the Metaverse