Key Points

  • Don’t believe the hype: the metaverse is an evolution, not a revolution. And it’s one that business leaders should not ignore.
  • The metaverse may profoundly change how businesses and consumers interact with products, services, and each other.
  • Key metaverse concepts, including digital economy innovations such as cryptocurrencies, are business-relevant today.
  • Risks are real too: new technologies require new strategies and new methods to build trust.
  • Measured actions can allow business leaders to familiarize themselves with the six most important metaverse concepts and explore lower-risk use cases.

For business, the implications of an immersive, persistent and decentralized digital world could be enormous. 

Read the full article pwc: Demystifying the metaverse