Demystifying the Metaverse: What business leaders need to know and do

Don’t believe the hype: the metaverse is an evolution, not a revolution. And it’s one that business leaders should not ignore.
The metaverse may profoundly change how businesses and consumers interact with products, services, and each other.
Key metaverse concepts, including digital economy innovations such as cryptocurrencies, are business-relevant today.
Risks are real too: new technologies require new strategies and new methods to build trust.
Measured actions can allow business leaders to familiarize themselves with the six most important metaverse concepts and explore lower-risk use cases.

For business, the implications of an immersive, persistent and decentralized digital world could be enormous.